Our Mission
About Bold Maroon
At Bold Maroon, our mission is to help multicultural founders, mission-led midsize brands and purposeful nonprofits globally to tell stories that matter. Ultimately, we want these brands to thrive by communicating their purpose effectively and positioning themselves in the market to drive change, enhance reputation, and increase demand for their products and services.
With decades of combined experience the brand builders at Bold Maroon will help you create and communicate your boldness to elevate your brand in meaningful and impactful ways. Our areas of expertise include brand development, PR & communications, strategic marketing, multicultural marketing, and business consulting.
Bold Maroon was founded in 2020.
Our Founder
Shelly-Ann Wilson Anderson
CEO & Senior partner
Shelly-Ann has over 20 years of experience in the financial, payments, data analytics, and telecommunications industries in Jamaica and the United States. Her roles and responsibilities have included the full gamut of marketing leading to her last role in corporate Jamaica as Chief Marketing Officer of the EXIM Bank. And her most recent role in corporate America as director of communications & PR at AT&T. These roles at the leadership table equipped her with the ability to view your business as a whole and offer solutions and ideas beyond branding, PR & communications and marketing.
Throughout her career, Shelly-Ann has led PR & communications, advertising, community engagement, social media management, marketing and branding. She also developed and managed employee engagement programs and initiatives to enhance communications and team-building across national, multi-branch organizations. Additionally, she has led the planning and execution of several high-pressure projects and CSR initiatives at the management and leadership levels.
Shelly-Ann has an MBA from Florida International University, a BA in Literature from the University of the West Indies in Kingston, Jamaica, and certification in Digital Marketing from the University of South Florida. She also has several certifications in diversity, equity, inclusion, and belonging and social change including a certification in Fostering Inclusion and Diversity from Yale School of Management. Shelly-Ann is a member of Boys & Girls Clubs of Metro Atlanta’s Fulton County Advisory Board and sits on the board of the Lighthouse for the Blind & Low Vision in Tampa.
What’s her superpower?
Taking a bird’s eye view and working strategically to fill gaps and connect dots.
Click icon below to connect with her on LinkedIn.
Our Name
Why ‘Bold Maroon’?
We are BOLD because we challenge, create and elevate. MAROON because we are rooted in culture, in courage, and in richness of perspective.
Experience has taught us that change, transformation, and making a meaningful impact requires boldness. The boldness of Nanny of the Maroons, the fierce freedom fighter and leader of the historical maroons of Jamaica. And the boldness of the late, John Wolmer, who willed his estate to set up the first free school in Kingston, the Wolmer’s School that has as its colors rich maroon and gold. Our founder and CEO, Shelly-Ann, was educated at the Wolmer’s School in her high school years.
It is against this historical backdrop that the name Bold Maroon was birthed to help individuals and companies create bold, purposeful, and unforgettable brands.
The Bike
What’s the deal with the wheels?
Building impactful brands take time. Like riding a bike, the results on the journey are based on the work and momentum invested. So, we must do the work. But, more importantly, we should embrace that we all may not go at the same pace, but it is important to continue moving forward to get where we want to be.
Culture
Our Values
The stuff that matters
Be Bold
We make an impact by living and telling our truth no matter how scary it is. If something is meaningful to us, we know it has the potential to add value to someone else’s journey.
Be Authentic
For us, staying true to the soul of our brand, and consistent in the messages we deliver is important. And, we do the same for our clients. We believe that’s how loyal brand communities are built.
Be Empathetic
We care. We care about creating environments where people can be their whole self and feel a sense of belonging. We care about giving back to communities and paying it forward. We care about maintaining our natural resources for generations to come.
Be Respectful
We are bold and passionate, and we always make room for spirited, respectful dialogue. We know that our commonalities bring us together but our diversity of thought fuels our innovation.
Our Mantra
Keeping our eye On the Prize
Where there’s a will, there’s a way.
For the change-makers. The trailblazers. The innovators. The pioneers. The ‘first-ever-to’, type of people.
How did they do it? What do they all have in common?
They started. And then they stayed the course.
We like those kinds of people. We are those kinds of people.
The ones that do the hard work. The ones that make something out of nothing. The ones that take an idea and turn it upside down. Then inside out. And however many other ways it takes to get it right.
You don’t have to have it all figured out to begin. You don’t have to know exactly how you’ll get where you’re going. You just have to be willing to start and grow.
You bring the will. We’ll find a way.